Why Knowing Your Why Matters

with No Comments

Here’s another great quote by Simon Sinek: “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.”

Before you watch this video, let me ask you – are you like me?  In the past, I used to get uncomfortable and even a little bored when a mentor would ask me about “my why.”  After hearing Simon Sinek’s TED Talk, I’m very happy to answer that question although it does take some soul searching.  Here’s some inspiring motivation for you to do that soul search.  And to keep doing it every year.  Here’s why knowing your why matters…

It’s such a simple yet profound idea that rings true – that we often make decisions based only on our emotional beliefs, our instincts.  But being gutsy isn’t always the best way to make decisions.  That’s one reason why buyers’ remorse is so common – it’s not a good feeling.

My Marketing Dilemma …

So here’s my dilemma… I don’t want to make sales or build my business by taking advantage of any marketing tricks that hook people into making emotional decisions that aren’t best for them.  That’s been a dilemma for me as I’ve learned more and more about the art and science of marketing.  But while listening to Simon Sinek explain how great leaders inspire action, my dilemma has completely disappeared!

Simon Says…
Sinek said, “People don’t buy WHAT you do, they buy WHY you do it.”  He also said, “The goal is not to do business with everybody that needs what you have.  The goal is to do business with people who believe what you believe.”  That’s when my marketing dilemma completely disappeared.  I understand now.  Articulating why I do what I do is the integrity piece of marketing that I didn’t quite get until now.

So here’s my most current advice (that I myself will be following with better insight) – as you build your business, lead with your beliefs.  Know what you believe in,  know why you do what you do.  Communicate that first.  That’s leadership and it’s attraction marketing at it’s finest.  That’s the best way to find interested prospects, loyal customers, and like-minded partners in business – for their sake as well as ours.

Leave a Reply